Getting Started With Email Marketing Course: Lesson #1
Starting With A Plan And A Strategy
Welcome to the first part of a series in which you will discover:
Email has proven to be one of the most efficient channels to engage customers, drive traffic, increase brand awareness and generate leads and sales. It is still an extremely popular medium with over 90% of the online population using it.
The social media revolution now even enables email marketers to boost the impact of their campaigns (more about that later).
Although email marketing campaigns can be set up rapidly, spread fast and result in short-term response and conversion, email marketers should plan their email campaigns and think about a strategy before they send their first emails. Those that don't often fail or get poor results.
There are two basic questions you will have to ask yourself:
When you start looking at these two basic questions, you will find that many other questions need to be answered too.
In a multichannel marketing reality, email marketing is not an isolated marketing strategy. So when you start defining your email marketing strategy and planning, involve other members of the marketing team.
As a team you will:
An email marketing plan typically includes following steps:
Next week, you will discover how you can build and grow an email list, including many tips and tricks. Until then!
Best wishes,
Tamara
Welcome to the first part of a series in which you will discover:
- the advantages of email marketing
- strategies to optimize your campaigns
- dozens of tips and tricks.
Email has proven to be one of the most efficient channels to engage customers, drive traffic, increase brand awareness and generate leads and sales. It is still an extremely popular medium with over 90% of the online population using it.
The social media revolution now even enables email marketers to boost the impact of their campaigns (more about that later).
Although email marketing campaigns can be set up rapidly, spread fast and result in short-term response and conversion, email marketers should plan their email campaigns and think about a strategy before they send their first emails. Those that don't often fail or get poor results.
There are two basic questions you will have to ask yourself:
- What do I want to achieve?
- How do I plan to achieve it?
When you start looking at these two basic questions, you will find that many other questions need to be answered too.
- What business goals do you want to achieve?
- Who is your target group?
- How will you build and grow a list?
- What tools do you need to measure if you achieve your business goals?
- How do you find a partner that guides you and helps you achieve your goals?
- Who will take care of the different aspects of your email marketing activities?
- Where will the database be and how will it be integrated with other databases?
- What tool will you use to send your emails?
- Who will take care of design, creative and copy?
- Who will respond to emails from subscribers?
- What will be the impact for your organization once you start email marketing?
- How will the email strategy be integrated in the overall marketing strategy?
- How will you create relevant and share-worthy content?
- The different steps in rolling out email marketing strategies
In a multichannel marketing reality, email marketing is not an isolated marketing strategy. So when you start defining your email marketing strategy and planning, involve other members of the marketing team.
As a team you will:
- Translate your company’s marketing and communication strategy into an email marketing strategy
- Define the goals and draw up a plan to achieve them, outlining every step and aspect (see below)
An email marketing plan typically includes following steps:
- Defining the content and ‘unique selling points’ of your email
- Choosing the necessary partners and tools
- Building and growing an opt-in email list
- Building a template and define timing, frequency, etc.
- Running tests
- Starting the campaign
- Measuring and improving
Next week, you will discover how you can build and grow an email list, including many tips and tricks. Until then!
Best wishes,
Tamara